BODW agreement signed by the Netherlands and Hong Kong

__The Netherlands is this year's partner country of the Business of Design Week. On March 29, Bart Ahsmann, director CLICKNL and Joe Wong, director Hong Kong Design Centre signed the agreement during the working visit of a Hong Kong delegation to the Netherlands. The central theme of BoDW 2023 is circular design. __

Over 20 professionals from the Netherlands will take the BoDW stage at the end of this year. One of them is architect Ben van Berkel. He has a home base in both the Netherlands and Hong Kong with his UNStudio. "The integral knowledge exchange that takes place during the BoDW in the field of circularity, innovation and technology is important. We can learn a lot from each other in collaborating in the transition to a circular economy. We have offices in both cities and work on iconic cultural projects there."

Design is less about aesthetics and more about sustainability
Mariet Schreurs, Creative Director & Partner Orange Creatives, founder A4M group and participant in last year's BoDW, also sees plenty of opportunities: "We have expanded our network in Asia and in the meantime learned how our colleagues in Hong Kong and beyond approach the opportunities and challenges around circular product design. Design is less and less about aesthetics and more and more about sustainability."

Long-term collaboration
The Netherlands and Hong Kong are joining forces to work on the challenges involved in the transition to a circular economy. The BoDW is Asia's most influential, annual event on design, innovation and brands. The BoDW takes place in Hong Kong, but it reaches Greater Bay Area with a population of more than 100 million and has grown into an internationally renowned platform in 20 years.
The partnership sets the stage for cooperation between companies, knowledge institutions, designers and the governments from both countries. The goal is long-term international knowledge exchange and co-creation by top architects, fashion designers, designers and scientists to achieve faster and better innovations to reduce our ecological footprint.

Game Changers
In the slipstream of BoDW, CreativeNL is launching Game Changers, a year-long program of activities in the Netherlands and Hong Kong: from workshops and expert meetings to working visits and an exhibition.

Read more at www.creativenl.nl/bodw